How Major Fashion Brands Are Responding to the Roe v. Wade Ruling

Fashion

In light of the devastating news that the Supreme Court has effectively overturned Roe v. Wade, a 50-year-old case that had long established the Constitution’s protection of a pregnant person’s right to an abortion, there has been a plethora of reactions from around the country. Given the immeasurable magnitude of the SCOTUS ruling, the rescinding of fundamental and basic human rights has eclipsed almost every aspect of conversation in our country.

Many notable fashion brands were quick to express their vehement disapproval regarding the SCOTUS news on social media, offering solutions and slivers of hopeful accessibility as eight states green-lit their trigger laws and officially declared abortion illegal. Brands such as Tory Burch, Gucci, Levi’s, and Ralph Lauren have already promised to aid and cover costs for any US employees who will need access to abortion resources. Gucci released an official press statement when the information about the Roe v. Wade overturn was leaked to the public, stating, “The company will now provide travel reimbursement to any US employee who needs access to health care not available in their home state.”

In addition to pledges to support employees, brands also urged followers and consumers to take action. From Gucci posting about its Chime for Change campaign, an initiative committed to offering a voice and resources in the fight for gender equality, to Tory Burch releasing a statement on Instagram emphasizing the importance of voting, fashion brands have been stepping up against the Supreme Court’s decision.

Ahead, read what fashion’s biggest brands have to say and how they’re taking action.

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