Parade and Urban Outfitters Just Launched the Intimates Collab of Our Dreams


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The internet’s favorite underwear brand just made its first-ever foray into the market of in-person shopping, officially becoming more accessible than ever before and thus giving us even more incentive to stock up on its silky, universally comfortable pieces. Don’t mind us, we’re just over here already buying everything!

ICYMI: Parade has teamed up with Urban Outfitters to take its wide-ranging, size-inclusive, and yes, even sustainable selection of underwear styles offline and into stores across the country. Beginning today, shoppers can now browse through pieces from the exclusive Parade x UO collaboration — which features an 18-piece collection of bralettes and underwear, including four UO-exclusive styles. The collection is available to shop online at and will eventually roll out into 25 Urban Outfitters retail locations.

Since launching in 2019, Parade has helped to reshape the underwear and intimates industries for the better through the use of sustainable materials and the introduction of more thoughtfully crafted, inclusive designs — even developing a cult following of teens, Gen Zers, and millennial shoppers in the process. Even if you’ve yet to test out the brand’s beloved undies for yourself, you’ll now have the chance to shop them IRL — or just bulk buy the cheeky styles online, too (honestly, whatever you prefer).

Scroll through to browse (and shop!) the Parade x Urban Outfitters collaboration before it inevitably sells out — and trust us, it will sell out.

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