NFL Sunday Ticket on YouTube TV, explained: Updated price, discounts & more to know about DirecTV switch


Fall often kicks off major migrations, as many different species of birds fly south for the winter.

But there will be one migration more front-of-mind for NFL fans in 2023. That would be the migration of users from DirecTV to YouTube TV.

For the first time since the league’s NFL Sunday Ticket package was created in 1994, it will not be broadcast on DirecTV. Instead, YouTube TV bought the rights to the package, as the NFL looked to bring its option to watch every Sunday afternoon game to a wider streaming audience.

DirecTV hasn’t been left high and dry as a part of the deal. They still have some NFL programming at their disposal. And YouTube TV is paying a pretty penny to land the rights to one of the NFL’s most popular streaming packages.

MORE: What to know about NFL Sunday Ticket’s transition from DirecTV to YouTube TV

But just how much does the new package cost, and how can one get it? Here’s what to know about Sunday Ticket on YouTube TV as the NFL’s streaming era begins.

How much does NFL Sunday Ticket on YouTube TV cost?

  • With YouTube TV: $299
  • With YouTube TV + RedZone: $339
  • Without YouTube TV: $399
  • Without YouTube TV + RedZone: $439

There are various packages that NFL fans can purchase to view NFL Sunday Ticket on YouTube TV in 2023. The cost of each will depend on a user’s status as a YouTube TV subscriber and whether they want to add NFL RedZone channel as part of the package.

As it stands, the maximum that subscribers will pay to get NFL Sunday Ticket will be up to $439. That said, the minimum cost of the programming package is actually $109, a value reserved solely for students that will come at a discount of more than half off the cheapest price for all others.

NFL Sunday Ticket student discount

NFL Sunday Ticket has long offered a student discount for those interested in watching games, and it is keeping that intact even despite the switch from DirecTV to YouTube TV.

Students will be able to get NFL Sunday Ticket on YouTube TV for the relatively low price of $109. That’s nearly $200 less than the price that those paying the minimum for the streaming package would have to pay.

Students will also be able to purchase the NFL Sunday Ticket package with RedZone for $119 — if they so desire. That said, the discount only lets students watch the programming on one device at a time, so anyone hoping to watch on multiple devices will have to either get multiple subscriptions or pay for a bigger package.

MORE: Details about the NFL Sunday Ticket student discount and how to get it

Does NFL Sunday Ticket come with a free trial?

YouTube TV will allow streamers to have a seven-day free trial of NFL Sunday Ticket, but it has many strings attached.

For starters, those who don’t cancel NFL Sunday Ticket before the end of the free-trial period will be locked into paying for the service. For most, that will mean dropping at least $300 to have access to each of the NFL’s non-Amazon Prime games in 2023.

Additionally, anyone who keeps NFL Sunday Ticket in 2023 will be set up for auto-renewal on the product moving forward. That could prove pesky for those hoping to get just one season — or whatever they can — out of the streaming platform before moving on.

Finally, those hoping to take advantage of YouTube’s monthly installment plan — in which users can pay off the price of Sunday Ticket over four installments — will not be able to enjoy the free trial. Why? Because users must select one or the other as their perk for signing up for Sunday Ticket. 

So, in short, yes; Sunday Ticket does come with a free trial. But it isn’t quite as simple as some of the other free trials that exist for streaming services.

Does DirecTV still have NFL Sunday Ticket?

No, DirecTV no longer has NFL Sunday Ticket. They were the NFL’s original partner for the popular package of every NFL game, which began in 1994, but the two sides parted ways after the 2022 NFL season.

Instead, YouTube TV won the bidding war for the rights to the program and will now carry it as the NFL enters its streaming era.

The good news for DirecTV customers is that they weren’t left high and dry by the package’s departure. For the first time, DirecTV was able to add NFL RedZone to its sports pack, so NFL fans will be able to watch Scott Hanson and seven hours of commercial-free football each Sunday.

How much did YouTube pay for NFL Sunday Ticket?

YouTube is spending $2 billion a year to add NFL Sunday Ticket to its streaming programming. That is a pretty penny to pay for a package, but the tech company is hoping that will prove to be worth it as it looks to up its subscriber base.

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